In the Absence of Any Information Establishing Mr

question 50

Multiple Choice

In the absence of any information establishing Mr. Simon Chavez as a good credit risk, you conclude he is a poor risk and turn down his application for a store credit card. Which fallacy is most likely to undermine the validity of your decision?

• A) irrelevant data
• B) acceptance of lack of evidence as proof to the contrary
• C) comparison of noncomparable data
• D) illogical cause-effect conclusions
• E) unreliable data

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Definitions:

Purchase Intentions

The probability or inclination of customers to purchase a product or service soon.

Selling Technique

Strategies or methods used to persuade customers to purchase a product or service.

Buying Decision Process

Refers to the stages consumers go through before making a purchase, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Buying Decision Process

A series of steps a consumer goes through before, during, and after purchasing a product or service.