Which of the Following Is True About the Technique of Scenario

question 54

Multiple Choice

Which of the following is true about the technique of scenario painting as used in advertisements?

• A) It focuses on the we-viewpoint rather than the you-viewpoint.
• B) It uses the common-ground persuasion technique.
• C) It restricts the use of emotional appeals.
• D) It puts the reader in a simulated context that brings out a product's appeal.
• E) It is an outdated technique and is no longer used by advertisers.

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Definitions:

Basic Research

Fundamental research aimed at gaining a comprehensive understanding of basic principles and facts, rather than immediate commercial objectives.

Immediate Payoff

A benefit or reward that is received right away, without delay.

Society

A group of individuals living together in a more or less ordered community, sharing common traditions, institutions, and values.

Stock Split

Current shareholders are given some number (or fraction) of shares for each share owned. Thus, in a three-for-one split, each shareholder would receive three new shares in exchange for each old share, thereby tripling the number of shares outstanding. Stock splits usually occur when the stock price is outside of the optimal trading range.