The First Step in Writing a Sales Message Is

question 68

Multiple Choice

The first step in writing a sales message is

• A) choosing the appropriate medium of transmission.
• B) determining the makeup of the mailing.
• C) choosing the most persuasive channel for the message.
• D) determining the central appeal for the message.
• E) making a careful study of the product or service.

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Definitions:

Monopolistic Competitor

A firm that operates in a market with many competitors but differentiates its product from others, giving it some control over its price.

Short Run

Describes a period in economics where at least one factor of production is fixed and cannot be changed, limiting the adjustments a firm can make to its output.

Economic Profits

The surplus left to a business after deducting all costs, including opportunity costs, from its total revenues.

Monopolistic Competition

A market structure where many firms sell products that are similar but not identical, which allows for a degree of market power and product differentiation.