Which of the Following Is True About Emotional Appeals

question 48

Multiple Choice

Which of the following is true about emotional appeals?

• A) Emotional appeals are best suited for selling useful products.
• B) Emotional appeals should be avoided when selling to male readers.
• C) Emotional appeals typically engage our senses.
• D) Emotional appeals should be avoided when advertising products that do not perform any discernible practical function.
• E) Emotional appeals are mainly based on logic.

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Definitions:

Expenditure Curves

Expenditure curves represent the relationship between the quantity of goods purchased and the amount of money spent.

Monopsony Power

A market condition where there is only one buyer for a product or service, giving that buyer significant control over prices.

Price

Price is the amount of money expected, required, or given in payment for something, playing a central role in the economics of market transactions.

Good

An item or product that can be bought, sold, or traded, contributing to an economy's wealth or resources.