Phrases Such as "Do It Now" and "Act Today" Should

question 20

Multiple Choice

Phrases such as "Do it now" and "Act today" should be used to urge immediate action because

• A) readers prefer the commanding tone of such words.
• B) they emphasize the we-viewpoint.
• C) readers expect these words in all sales messages.
• D) a persuaded reader may otherwise put off a purchase.
• E) they help readers understand how to make a purchase.

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Definitions:

Capital

The financial resources businesses use to fund their operations, including equity, debt, and retained earnings.

Worksheet

A paper or digital document used to organize and summarize data for analytical, accounting, or other purposes, often facilitating easier decision-making.

Depreciated

The decrease in the value of an asset over time, typically due to wear and tear or obsolescence.

Equipment

Tools, machinery, or other apparatus necessary for the manufacture of goods, provision of services, or office operations.