Andre's Company Has a Blog and a Facebook Account That

question 32

Multiple Choice

Andre's company has a blog and a Facebook account that it uses to interact with and provide information to potential customers. None of the posts on either the blog or Facebook page are used to actively sell to customers. Andre's company is engaging in

• A) content marketing.
• B) integrated marketing.
• C) permission-based marketing.
• D) central appeal marketing.
• E) common-ground explicit selling.

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Definitions:

Investment

The act of distributing funds or resources in anticipation of earning profits or income.

Interest

The fee earned from lending money or the cost incurred for borrowing money, often expressed as an annual percentage rate.

Interest Rate

The part of a loan that incurs interest charges for the borrower, usually shown as an annual percent of the outstanding loan.

Investment

Allocating resources, such as capital or time, with the expectation of generating an income or profit.