The First Step in Writing a Sales Message Is

question 68

Multiple Choice

The first step in writing a sales message is

• A) choosing the appropriate medium of transmission.
• B) determining the makeup of the mailing.
• C) choosing the most persuasive channel for the message.
• D) determining the central appeal for the message.
• E) making a careful study of the product or service.

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Definitions:

Processed Material

Material that has undergone a manufacturing process to change its properties or form for specific uses.

Product Mix

All the products offered by an organization.