Which of the Following Is True About Emotional Appeals

question 48

Multiple Choice

Which of the following is true about emotional appeals?

• A) Emotional appeals are best suited for selling useful products.
• B) Emotional appeals should be avoided when selling to male readers.
• C) Emotional appeals typically engage our senses.
• D) Emotional appeals should be avoided when advertising products that do not perform any discernible practical function.
• E) Emotional appeals are mainly based on logic.

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Definitions:

Credit Sales

transactions where goods or services are sold to a customer with payment to be received at a later date.

Cash Receipts

The total amount of cash collected by a business during a defined period, including revenues from sales, loans, investments, and other sources.

Sales Forecast

An estimate of the amount of sales a business expects to achieve in a certain period, based on historical data, market analysis, or other methods.

Direct Material B

Specified materials that are directly traceable to the manufacturing of a product and constitute a significant portion of production cost.