Which of the Following Statements About Postscripts in Sales Messages

question 61

Multiple Choice

Which of the following statements about postscripts in sales messages is true?

• A) They should not be used because they look like an afterthought.
• B) They may be used to suggest the reader pass along the sales message.
• C) They should function as the main source of persuading a customer.
• D) They duplicate and reiterate all the contents of the main letter.
• E) They enable a reader to reply to the main sales letter.

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Definitions:

Behavioral Manifestation

The outward expression or display of individual behavior patterns, often analyzed in psychological studies.

Engagement

The level of interaction and participation between a brand and its audience, often measured through actions such as likes, shares, comments, and time spent.

3M Model

A framework that suggests motivation, ability, and opportunity as key factors influencing behavior.

Magnet Approach

A marketing strategy that attracts customers by offering valuable content, services, or experiences, rather than through direct sales pitches.