The Request for Action in the Close of a Sales

question 27

Multiple Choice

The request for action in the close of a sales message

• A) should take the reader through the steps of what he or she must do.
• B) should only hint at the desired action.
• C) should never be followed by a postscript.
• D) must not use hard-sell tactics by urging immediacy.
• E) is unnecessary if the rest of the message is well written.

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Definitions:

Authoritative

Possessing or exhibiting authority; commanding respect based on competence or expertise.

Temperament

Inherent aspects of an individual's personality, such as mood, disposition, and adaptability, often regarded as innate rather than learned.

Critical Period

A specific time window in developmental psychology during which an organism is particularly susceptible to certain stimuli, which has lasting effects on future development.

Object Permanence

The understanding that objects continue to exist even when they cannot be observed, a concept developed in infancy.