Andre's Company Has a Blog and a Facebook Account That

question 32

Multiple Choice

Andre's company has a blog and a Facebook account that it uses to interact with and provide information to potential customers. None of the posts on either the blog or Facebook page are used to actively sell to customers. Andre's company is engaging in

• A) content marketing.
• B) integrated marketing.
• C) permission-based marketing.
• D) central appeal marketing.
• E) common-ground explicit selling.

---

Definitions:

Marginal Utility

The extra utility a consumer obtains from the consumption of 1 additional unit of a good or service; equal to the change in total utility divided by the change in the quantity consumed.

Inelastic Nature

Characterizes a product or service whose demand or supply does not significantly change in response to price adjustments.

Agricultural Demand

The desire and ability to purchase agricultural products at various prices.

U.S. Farm Exports

Agricultural products produced in the United States that are sold to other countries, contributing to the U.S. economy and global food supply.