Which of the Following Guidelines Will Help Create an Effective

question 65

Multiple Choice

Which of the following guidelines will help create an effective good-news message?

• A) All the details of the message should be covered in the first paragraph.
• B) The message should use the we-viewpoint instead of the you-viewpoint.
• C) The objective or main part of the message should be reserved for the ending.
• D) The message should be concluded with an appropriate, friendly comment.
• E) The message should be composed using the indirect plan of organizing information.

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Definitions:

Downselling

Downselling involves offering a lower-priced alternative to a product or service a customer is considering, aiming to make a sale when the original item is beyond the customer's budget.

Upselling

A sales technique where a seller invites the customer to purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale.

Analytical CRM

A type of Customer Relationship Management (CRM) focused on capturing, interpreting, and analyzing customer data to improve decision-making and customer relationships.

Customer Behavior

The study of how individual customers, groups or organizations select, buy, use, and dispose of goods, services, ideas, or experiences.