What Are the Three Major Techniques of Emphasizing the Positive

question 62

Essay

What are the three major techniques of emphasizing the positive and de-emphasizing the negative in business messages?

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Definitions:

Covenants

A promise by the firm, included in the debt contract, to perform certain acts. A restrictive covenant imposes constraints on the firm to protect the interests of the debtholder.

Payables

Short-term liabilities or money owed by a company to suppliers or creditors for goods and services received.

Rebate

A partial refund to someone who has paid too much money for tax, rent, or a utility, or an incentive payment to induce a particular purchase or behavior.

Cash Balance

The amount of cash in a company's accounts at any given time, important for ensuring liquidity and operational compatibility.