As Director of the Human Resources Department, Alex Has to Write

question 42

Multiple Choice

As director of the human resources department, Alex has to write an email to employees requesting them to volunteer at the company's annual United Way fund raiser. After determining the purpose of his message, which of the following steps should Alex take next in planning his message?

• A) Alex should analyze and organize the information.
• B) Alex should analyze his audience.
• C) Alex should choose an appropriate channel.
• D) Alex should gather information.
• E) Alex should choose a document format.

Grasp the concept of social influence on purchasing decisions, encompassing social shopping, social purchasing, and collaborative purchasing.

Understand the role and characteristics of blogs as a medium for social publishing.

Distinguish between the various user groups involved in social publishing.

Recognize the concept of psychic income as a form of perceived value within social media marketing.

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Definitions:

Upper Class

A social group that is considered to be the highest tier in a society based on wealth, education, family background, and occupation.

GPA Over 3.0

A general academic achievement indicator showing that a student's Grade Point Average is above 3.0 on a 4.0 scale, usually reflecting above-average performance.

Upper Class

In a statistical context, refers to the higher end of a class interval in a frequency distribution, not to be confused with socioeconomic classifications.

GPA Between

Concerns the comparison or calculation of Grade Point Averages for different sets of students or periods.