Connie, Who Works for a Textbook Company, Has Put Together

question 67

Multiple Choice

Connie, who works for a textbook company, has put together a presentation proposing that the company try to sell its textbooks to the untapped homeschooling market. She needs to present her idea to the executive committee. Considering the content of her presentation, which of the following people on the committee should she most try to influence?

• A) the editorial director
• B) the design director
• C) the marketing director
• D) the production director
• E) the human resources director

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Definitions:

Normal Good

A good for which demand increases as the income of the consumer increases, all other factors being equal.

Substitutes

Products or services that can replace each other in use, where an increase in the price of one leads to an increase in demand for the other.

Complements

Goods that are often used together, where the increase in the consumption of one leads to an increase in the consumption of the other.

Demand Curve

A graph showing the relationship between the price of a good or service and the quantity demanded, typically downward sloping.