Pavel Is Using the Story Line Approach in His Presentation

question 53

Multiple Choice

Pavel is using the story line approach in his presentation.He says that the coffee shop chain he works for faces the challenge of improving its customer service orientation.After telling the story of a sandwich chain that trained its workers in a particular customer service approach,he says,"Within six months,their complaints dropped by half,and their customer satisfaction increased by 18 percent." What aspect of a business story does that statement represent?

• A) the plot
• B) the setting
• C) the characters
• D) the resolution
• E) the moral or lesson

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Definitions:

Principal Key

Another term for primary key, an attribute or set of attributes that uniquely identifies each record in a database table.

Foreign Key

An attribute in a database table that provides a link between data in two tables, typically to enforce referential integrity.

Main Key

A unique identification attribute or field in a database, functionally identical to a primary key.

Row Selector

A tool in spreadsheet and database applications that allows users to select entire rows.