When Considering Possible Sources of Research to Use, Kari Rejects

question 72

Multiple Choice

When considering possible sources of research to use, Kari rejects one company database because it was compiled by a summer intern who had little experience or education related to the business problem Kari hopes to address. Which aspect of data quality did Kari use to make this judgment?

• A) reliability
• B) relevance
• C) adaptability
• D) expertise
• E) biases

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