In the Context of Developing Persuasive Messages,which of the Following

question 58

Multiple Choice

In the context of developing persuasive messages,which of the following is most likely to help you demonstrate a voice of competence?

• A) using only emotional appeals in your persuasive messages
• B) developing strong ideas in the interest of your audience
• C) adopting the tone of mass advertising such as over-the-top appeals
• D) focusing only on logical appeals
• E) using the I-voice in external persuasive messages

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Definitions:

Payback Period

This is the length of time required to recover the initial investment cost of a project, calculated by dividing the investment amount by the annual cash inflows.

Net Present Value

A calculation that compares the value of all cash inflows and outflows of a project or investment by discounting them to their present value.

Straight-Line Depreciation

A technique for distributing the expense of a physical asset across its lifespan in consistent yearly installments.

Required Rate Of Return

The rate that is generally based on the company’s cost of capital.