It Is Important to Ask Colleagues to Review Persuasive Messages

question 74

Multiple Choice

It is important to ask colleagues to review persuasive messages because persuasive messages

• A) use more formal language than other business messages.
• B) are more personal and idiosyncratic than other business messages.
• C) use difficult direct structure and explicit language.
• D) are directed to people who resist your ideas,products,or services.
• E) must be extremely objective and neutral to be effective.

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Definitions:

Expectancy Effect

The impact that a person's expectations can have on the outcome of a situation or experiment, often related to the placebo effect.

Misperception

An incorrect understanding or interpretation of information, events, or situations.

Rods

Visual receptors that respond to dim light.

Cones

Visual receptors involved in color vision.