Why Are Companies Like Google and Microsoft Joining the Overload

question 38

Multiple Choice

Why are companies like Google and Microsoft joining the Overload Research Group?

• A) It is a service that responds to texts and emails on behalf of individuals.
• B) It is a service that responds to texts and emails on behalf of companies.
• C) It is an organization devoted to finding solutions to the problem of too many e-interruptions.
• D) It is a service that searches a company's emails to reduce overload by destroying duplicates.
• E) It is an organization trying to train workers to have better attention spans.

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Definitions:

Purchase Decision Process

The sequence of steps consumers go through in making a decision to buy a product or service, typically including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Promotional Mix

The combination of advertising, public relations, sales promotion, personal selling, and direct marketing strategies used to reach target markets.

Advertising

A form of marketing communication used to persuade an audience to take or continue some action, typically with regard to a commercial offering, or social issue.

Personal Selling

A sales technique where a salesperson uses one-on-one interactions to convince a customer to make a purchase.