Neta Believes It Is a Good Idea to Write Business

question 19

Multiple Choice

Neta believes it is a good idea to write business messages using generalities that will appeal to a broad readership. How is this practice likely to affect Neta's readers?

• A) They may doubt her competence.
• B) They will read the message carefully.
• C) They will find the information they need.
• D) They will be assured that she is not hiding facts.
• E) They will focus on the primary message.

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Definitions:

Geocentric

A viewpoint in international business that sees the world as a potential market with no inherent focus on any specific national market, promoting a global approach to marketing and production strategies.

Regional

Pertaining to or characteristic of a specific geographic area or district within a country, often highlighting local variations.

Polycentric

An approach in international business which assumes that host country cultures are different and businesses must adopt local strategies to succeed.

Geocentric

A worldview or strategy that considers the entire globe as a potential market or action ground, promoting universal standards and approaches.