Which of the Following Is the First Step in the AIM

question 11

Multiple Choice

Which of the following is the first step in the AIM planning process for developing influential messages?

• A) idea development
• B) message structuring
• C) audience analysis
• D) message review
• E) idea analysis

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Definitions:

Hippocampus

A major component of the brains of humans and other vertebrates, playing critical roles in the consolidation of information from short-term memory to long-term memory and in spatial memory navigation.

London Taxi Drivers

refers to a study population often cited in psychological and neuroscientific research that has revealed notable increases in the size of the hippocampus associated with the complex navigational skills required by their profession.

Sensory Receptors

Sensory organs that detect physical stimulation from the external world and change that stimulation into information that can be processed by the brain.

Thalamus

A subcortical forebrain structure; the gateway to the brain for almost all incoming sensory information before that information reaches the cortex.