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Jorge,the shipping manager at Durable Products,writes a memo proposing that that they stop using RoadHog Trucking Company and ship everything by L.B.Haines.The reason he gives is that two of the accounts that have been shipping by L.B.Haines during the last year increased their orders by more than 10%,so he is certain that switching trucking firms will cause other accounts to grow too.The executives of the company do not accept Jorge's suggestion.Why was his memo unconvincing?
Corporate Stance
The position or perspective adopted by a company on specific issues, reflecting its beliefs, values, and policies.
Corporate Brand
A corporate brand represents the collective identity, values, and reputation of a company, as perceived by its customers, employees, and stakeholders, influencing its market positioning and consumer trust.
Social Responsibility
The obligation of an individual, group, or organization to act for the benefit of society at large, balancing profit-making activities with activities that benefit the community.
Company Name
The legally registered name under which a company operates and is known by its customers and the public.
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