Why Has Establishing Credibility Become So Important in the Post-Trust

question 54

Essay

Why has establishing credibility become so important in the post-trust era?

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Definitions:

Match-up Hypothesis

A theory suggesting that the effectiveness of an advertisement is significantly higher when there is a congruent match between the endorser and the product being endorsed.

Celebrity's Image

The public persona and attributes associated with a celebrity, often carefully crafted through media, endorsements, and public appearances to influence perception and reputation.

Burglar Alarm System

A security system designed to detect unauthorized entry into a building or area, typically involving sensors and alarms to deter burglars.

Bank Robber

An individual who illegally steals money from a bank, typically through force or threats, as part of a criminal act.