Examlex
When a developer creates an application for each type of device that might be used, this is referred to as
Manufacturer-Sponsored Wholesale Franchise System
A franchising approach where manufacturers allow distributors to sell their products exclusively, creating a standardized distribution network.
Trade Name
A commercial name under which a company conducts business, distinct from the company's legal name.
Administered Vertical Marketing System
A coordinated marketing strategy where a dominant member of a distribution channel wields its power to organize, manage, and motivate other members in the channel to ensure a cohesive and efficient marketing effort.
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