A Merger Between Two or More Companies That Compete in the Same

question 33

Multiple Choice

A merger between two or more companies that compete in the same business and geographical market is known as ________.

• A) horizontal merger
• B) vertical merger
• C) market extension merger
• D) conglomerate merger

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Definitions:

Procurement

The process of obtaining goods, services, or works from external sources, often through a bidding or negotiation process.

Positioning

The strategy of creating a distinct image or identity for a product or brand in the customers' mind relative to competitors.

Distribution Strategy

The plan a company uses to ensure its products or services are delivered to the end-users efficiently, including channels, logistics, and market coverage.

Information Infrastructure

The foundational physical and digital facilities and components that provide the backbone for communication and information services.