Examlex
The McCarran Internal Security Act
Inept Set
A group of brands that a consumer excludes from purchase consideration because they are viewed as unacceptable.
Inert Set
A group of brands or products that a consumer is aware of but feels indifferent towards when making a purchase decision.
Lexicographic Rule
A decision-making rule where alternatives are compared based on the most important attribute first; if one option is superior, the decision is made, otherwise the next most important attribute is considered.
Attribute Preference Rule
A decision rule used by consumers, focusing on a single characteristic of a product to make a choice, often when other decision criteria are overwhelming or unclear.
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