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Psychographic Segmentation
A marketing strategy that divides the market based on consumer personality traits, lifestyles, interests, attitudes, or values to better target marketing messages.
Perceptual Map
A visual representation used in marketing to show customers' perceptions of a brand or product compared to competitors, based on criteria important to the customer.
Perceptual Map
A perceptual map is a visual tool used in marketing to depict the positions of different products or brands on a grid, based on important customer perceptions or preferences.
Position
The place a brand or product occupies in consumers' minds relative to competing offerings, based on attributes, benefits, values, and perceptions.
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