Consider the Following to Answer the Question(s) Below

question 14

Multiple Choice

Consider the following to answer the question(s) below:
A company that sells eco-friendly cleaning products is concerned that only 19.5% of people who use such products select their brand. A marketing director suggests that the company invest in new advertising and labeling to strengthen its green image. The company decides to do so but in a test market so that the effectiveness of the marketing campaign may be evaluated.
-Based on data collected in the test market, the company constructed a 98% confidence interval for the proportion of all consumers who might buy their brand. The resulting interval is 16% to 28%. What conclusion should the company reach about the new marketing campaign?

• A) The data do not provide convincing evidence that the marketing campaign increases the percentage of customers for the company's products.
• B) The data do provide convincing evidence that the marketing campaign increases the percentage of customers for the company's products.
• C) The new marketing campaign is effective in increasing the percentage of customers buying their brand.
• D) The company should launch the new marketing campaign.
• E) No conclusion can be reached based on the given information.

---

Definitions:

Benefits of Forests

The wide array of advantages provided by forests including biodiversity conservation, carbon sequestration, and resources for livelihoods.

Land Area

A measure of the total area of land a country, region, or property covers.

Solar Energy

Describes energy harnessed from the sun's rays, utilized to produce electricity or heating through technologies like solar panels and solar thermal collectors.

Wind Energy

A form of renewable energy that converts wind power into electricity or mechanical power.