Consider the Following to Answer the Question(s) Below

question 14

Multiple Choice

Consider the following to answer the question(s) below:
A company that sells eco-friendly cleaning products is concerned that only 19.5% of people who use such products select their brand. A marketing director suggests that the company invest in new advertising and labeling to strengthen its green image. The company decides to do so but in a test market so that the effectiveness of the marketing campaign may be evaluated.
-Based on data collected in the test market, the company constructed a 98% confidence interval for the proportion of all consumers who might buy their brand. The resulting interval is 16% to 28%. What conclusion should the company reach about the new marketing campaign?

• A) The data do not provide convincing evidence that the marketing campaign increases the percentage of customers for the company's products.
• B) The data do provide convincing evidence that the marketing campaign increases the percentage of customers for the company's products.
• C) The new marketing campaign is effective in increasing the percentage of customers buying their brand.
• D) The company should launch the new marketing campaign.
• E) No conclusion can be reached based on the given information.

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Definitions:

Unintentional Message

An unintentional message is a communication that conveys a meaning or sentiment not deliberately intended by the sender, often leading to misunderstandings.

Gesture

A movement of the body, especially the hands or head, used to express an idea or feeling or to communicate nonverbally.

Nonverbal Communication

The transmission of messages or signals through a non-linguistic means, such as body language, facial expressions, and gestures.

Facial Expressions

The movements or positions of the face that convey emotional states or reactions to situations.