A Study Was Recently Done in Which the Brand Preference

question 11

Multiple Choice

A study was recently done in which the brand preference for coffee was analyzed against the gender of the shopper. The study consisted of 200 male shoppers and 300 female shoppers. Three different coffee brands were considered: A, B, and C. A total of 250 female shoppers preferred brand A and 25 female shoppers preferred brand C. The number of female shoppers that preferred brand B was:

• A) 25
• B) 100
• C) 75
• D) 50
• E) 125

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Definitions:

Norms and Values

Socially accepted rules and standards of behavior, and deeply held beliefs that guide individuals' actions and decisions within a society.

Collective Behaviour

Actions and norms created through a group coming together, often spontaneously, without official organization.

Cutting Edge Sources

The most current and innovative resources or information available in a particular field.

Nonmaterial

Pertaining to aspects of a culture or society that are not physical or tangible, such as beliefs, values, rules, and norms.