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The Tolar Company has 400 obsolete desk calculators that are carried in inventory at a total cost of $26,800. If these calculators are upgraded at a total cost of $10,000, they can be sold for a total of $30,000. As an alternative, the calculators can be sold in their present condition for $11,200.
-Assume that Tolar decides to upgrade the calculators. At what selling price per unit would the company be as well off as if it just sold the calculators in their present condition?
Sales Tests
Controlled experiments or trials in specific market areas to estimate or predict the sales potential of a product.
Consumer-Oriented Sales Promotions
Sales tools used to support a company’s advertising and personal selling directed to ultimate consumers. Also called consumer promotions.
Advertising
The process of drawing awareness to offerings, necessities, and so forth, through paid adverts from a recognized sponsor.
Public Relations
The professional maintenance of a favorable public image by a company or other organization or a famous person.
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