When Mr. Ding L. Berry, president and chief executive of Berry, Inc., first saw the segmented income statement below, he flew into his usual rage: "When will we ever start showing a real profit? I'm starting immediate steps to eliminate those two unprofitable lines!" 
*These traceable expenses could be eliminated if the product lines to which they are traced were discontinued.
Required:
Recommend which segments, if any, should be eliminated. Prepare a report in good form to support your answer.
Definitions:
Placebo Effects
The phenomenon where an individual experiences a perceived improvement in health or well-being after receiving a treatment with no therapeutic value, attributed to the individual's belief in the effectiveness of the treatment.
Controlled Studies
Scientific studies that involve direct comparison between experimental groups and control groups to determine the effect of a variable.
Disorder
A condition characterized by disruption to normal functioning, often referring to mental health or physical health issues.
Expectancies
Beliefs or predictions about future events, particularly regarding the likelihood of experiencing certain outcomes.
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