Gorsche Company's Management Has Found That Every 3% Increase in the Selling

question 57

Multiple Choice

Gorsche Company's management has found that every 3% increase in the selling price of one of the company's products leads to a 8% decrease in the product's total unit sales. The product's absorption costing unit product cost is $11.50. The variable production cost of the product is $6.20 per unit and the variable selling and administrative cost is $1.00 per unit.
According to the formula in the text, the product's profit-maximizing price is closest to:

• A) $11.15
• B) $11.91
• C) $19.65
• D) $17.82

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Definitions:

Adverse Selection

A situation where sellers have information that buyers do not have, or vice versa, often leading to an inefficient market outcome.

Factory Owner

An individual or entity that holds the ownership of a manufacturing unit where goods are produced.

Average Product

In economics, the output per unit of input, such as labor or capital, calculated by dividing total production by the total quantity of the input used in production.

Local Factory

A manufacturing facility situated within a specific locality or geographic area, contributing to the local economy.