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Okino Company's Management Believes That Every 8% Increase in the Selling

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Essay

Okino Company's management believes that every 8% increase in the selling price of one of the company's products would lead to a 17% decrease in the product's total unit sales. The variable cost per unit of this product is $44.60.
Required:
a. Compute the product's price elasticity of demand as defined in the text.
b. Compute the product's profit-maximizing price according to the formula in the text.

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