The Goal of Change Management Is to Actively Support and Encourage

question 55

Essay

The goal of change management is to actively support and encourage the ready adopters and help them win over the reluctant adopters.

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Definitions:

Communal Brand Model

A branding approach that focuses on creating a shared identity and community among a brand's consumers.

Linking Value

Refers to the perceived benefit or worth that connects a consumer with a product, service, or brand, enhancing its value beyond its intrinsic properties.

Use Value

The utility or practical benefit derived from the consumption or use of a good or service.

Luxury Brands

Brands that are characterized by their high quality, exclusivity, and association with prestige and sophistication.