Kiki, the Marketing Manager, and Joan, the Director of Information

question 18

Essay

Kiki, the marketing manager, and Joan, the director of information systems, have just returned from a conference on state-of-the art technology for marketing management. Each day after viewing vendor presentations and listening to other marketing managers discuss "what they don't have and what they really need," Kiki and Joan would brain storm ideas and record them in Joan's laptop. On the flight home, Joan, a successful project manager, and Kiki, an experienced marketing professional, recognize that they have the foundation for a one-of-a-kind marketing management system that would improve the decisions the marketing staff must make. This new system could possibly change the way their primary products are marketed. In the process, this new system could save the company millions of dollars and possibly make millions more. Joan has an expert IS staff that is just completing a production management system. They are always interested in learning new technology and often request additional training. No new projects have been approved by the steering committee.
What would you recommend Kiki and Joan do? Include in your discussion the design strategy selection process and the important characteristics that apply to the strategy selected.

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Definitions:

Simple Random Sampling

A sampling technique where each member of the population has an equal chance of being selected to be part of the sample.

Political Analysts

Professionals who study and interpret political systems, activities, and trends.

General Population

The entire group or set of individuals that researchers are interested in and to which they aim to generalize their findings.

Random Samples

Random samples are selections made in such a way that each member of a population has an equal chance of being included.