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Scott has been assigned to focus on the users during the upcoming information systems installation. Scott will provide user training and documentation. His role is to serve as a change management analyst.
Insignificant Point Of Difference
An Insignificant Point Of Difference refers to a feature or aspect of a product or service that is not enough to distinguish it significantly from its competitors.
Market Attractiveness
The degree to which a market segment is appealing to a company, based on factors like size, growth, profitability, and competition.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically referred to as the four Ps: product, price, place, and promotion.
NIH Barriers
Stands for "Not Invented Here" barriers, a term referring to the reluctance or inability of a company to accept or adopt innovations or solutions developed outside its own boundaries.
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