Compensation Should Be Based on the Positioning of the Firm

question 2

True/False

Compensation should be based on the positioning of the firm, the severity of the failure, and who the specific affected customer is.

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Definitions:

Deviance

A behavior, trait, belief, or other characteristic that violates a norm and causes a negative reaction.

Sanction

Official permissions or penalties for actions, often used in the context of international relations to enforce laws or regulations.

Amish

A group of traditionalist Christian church fellowships known for simple living, plain dress, and reluctance to adopt many conveniences of modern technology.

Branding

The marketing practice of creating a distinctive name, symbol, or design that identifies and differentiates a product, service, or entity from others in the market.