What Three Psychological Effects Do Dowling and Uncles Argue That

question 13

Multiple Choice

What three psychological effects do Dowling and Uncles argue that marketers need to examine?

• A)Make versus buy decision; where buyers shop; how much buyers spend
• B)Brand loyalty versus deal loyalty; where buyers shop; how much buyers spend
• C)Brand loyalty versus deal loyalty; how buyers value rewards; timing
• D)Make versus buy decision; how buyers value rewards; timing
• E)Make versus buy decision; how buyers value rewards; how much buyers spend

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Definitions:

Merchantability

A warranty that a product will meet reasonable expectations of quality and perform as generally expected by consumers.

Basis-of-the-Bargain

A legal concept that refers to the conditions and terms that are regarded as crucial in a contractual agreement between parties.

Tort Cases

Legal disputes where one party alleges harm caused by another's wrongful act, seeking compensation for suffered damages.

Written Warranty

A guarantee, in written form, regarding the condition of a product and the maker's commitment to repair or replace defective parts within a certain period.