Describe What the Term "Yield" Means in the Context of a Reservation

question 11

Essay

Describe what the term "yield" means in the context of a reservation strategy.

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Definitions:

Patent

A form of legal protection provided by a government that excludes anyone other than the patent holder from making, using, or selling the invention for a set period of time.

Brand Equity

The additional market share and profits products earn because of the brand’s strength compared with that of competing products.

Market Share

The portion of a market controlled by a particular company or product, usually expressed as a percentage.

Brand Identity

The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.