Examlex
Discuss some of the key planning considerations of marketing communications.
Need For Power
A psychological drive that represents the desire to control or influence others.
Power Politics
A political strategy focusing on gaining and maintaining power within an organization or among nations, often through direct, assertive tactics.
Assertiveness
The quality of being self-assured and confident without being aggressive, in order to honestly express one's opinions and needs.
Narcissists
Individuals with an excessive interest in or admiration of themselves, often characterized by a lack of empathy for others.
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