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List an advertising strategy used to overcome mental impalpability aspects of a service.
Capitalized
Expenditures or costs that are added to the cost basis of a fixed asset on a company's balance sheet, rather than being expensed immediately.
Goodwill
An intangible asset that arises when a company acquires another company for a price higher than the fair value of its net identifiable assets.
Acquisition
An acquisition involves one company purchasing another company or its assets, often to expand its operations or enter new markets.
Trade Name
A commercial name under which a business operates and is known to its customers.
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