List the Five W's in the Checklist for Marketing Communications

question 35

Essay

List the five W's in the checklist for marketing communications planning.

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Definitions:

Independent Variable

A variable that is manipulated to determine its effects on a dependent variable in an experiment.

Experiment

Rigorously controlled, replicable procedure in which the researcher manipulates variables to assess the effect of one on the other.

Manipulation

The ability to handle objects with control and intention, often requiring fine motor skills.

Independent Variable

The variable in an experiment that is manipulated or changed to observe its effect on the dependent variable.