____________ Augment the Core Product, Both Facilitating Its Use and Enhancing

question 37

Multiple Choice

____________ augment the core product, both facilitating its use and enhancing its value and appeal.

• A)Core products
• B)Supplementary services
• C)Delivery processes
• D)Sustaining processes
• E)Conditional services

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Definitions:

Cost of Capital

The minimum return a corporation must achieve on its investment activities to keep its market price stable and entice financing.

Cost of Equity

The return that shareholders require or expect to earn on their investment in a company’s equity.

Horizontal Merger

A merger between two companies operating in the same industry, often aiming to create synergies, expand market share, or reduce competition.

Product Extension Merger

A strategic action where companies merge to add new product lines or services, enhancing their market reach or diversity.