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Discuss the Three Factors That Discriminate Between Successful and Unsuccessful

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Essay

Discuss the three factors that discriminate between successful and unsuccessful new financial services.


Definitions:

Mary Cover Jones

An early psychologist known for her work in counter-conditioning, effectively using this technique to cure phobias.

Conditioned Response

the learned reaction to a conditioned stimulus that occurs as a result of previous conditioning.

Unconditioned Stimulus

A stimulus that naturally and automatically triggers a response without any need for learning or prior conditioning.

Habituation

A decrease in responsiveness to a specific stimulus as a result of repeated experience with it.

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