Airlines Make Use of ____________ Systems, Based on Telephone or Web

question 14

Multiple Choice

Airlines make use of ____________ systems, based on telephone or Web site reservations. This provides enormous cost savings for airlines because it reduces ____________.

• A)Ticketless; gross revenue charges
• B)Partial; gross revenue charges
• C)Ticketless; travel agent commissions
• D)Partial; travel agent commissions
• E)Ticketless; net revenue charges

---

Definitions:

Global Campaign

A Global Campaign is a coordinated marketing effort to promote a product, service, or brand across multiple countries, taking into account diverse cultural, linguistic, and regional differences.

CPM

Cost Per Mille, a marketing term used to denote the price of 1,000 advertisement impressions on one webpage.

Marketing Dashboard

A visual representation of key marketing performance indicators (KPIs) and metrics, designed to help marketers monitor and analyze their marketing strategies and campaigns.

Frequency in Advertising

The number of times an advertisement is presented to the target audience over a specific period.