No Service Attribute Can Be Easily Quantified Because of the Intangibility

question 10

True/False

No service attribute can be easily quantified because of the intangibility of services.

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Definitions:

Cohort Effect

Similarities in behavior among a group of peers that stem from the fact that group members were born at the same time in history.

Longitudinal

A study or research design that follows the same subjects over a period of time to observe changes or development.

Cross-Sectional

A type of observational study that analyzes data from a population at a specific point in time.

Tabula Rasa

The theory that the human mind is at birth a "blank slate" without rules for processing data, and that data is added and rules for processing are formed solely by one's sensory experiences.