UPS Repositioned Itself by ____________ and Adding the Tagline ________

question 13

Multiple Choice

UPS repositioned itself by ____________ and adding the tagline ________.

• A)extending their business model; "Save some Green by going Brown"
• B)moving beyond the existing emphasis on the color brown; "Synchronizing the world of commerce"
• C)changing its market-segmentation strategy; "The reason is Brown"
• D)adding customization to its online offerings; "Brown with envy"
• E)altering customer perceptions through personalization; "Changing the minds of the competition"

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Definitions:

Tax Deductible

Refers to certain expenses that individuals or businesses can subtract from their gross income to reduce taxable income, thereby lowering overall tax liability.

Defined Benefit Plan

A type of pension plan in which an employer promises a specified pension payment upon retirement, based on the employee's earnings and tenure.

Cash Balance Plan

A type of defined benefit retirement plan where employee benefits are expressed as a hypothetical account balance, making it resemble a defined contribution plan.

PBGC

Pension Benefit Guaranty Corporation, a U.S. federal agency responsible for protecting retirement incomes by insuring private-sector defined benefit pension plans.