IBM Is a Good Example of a Firm That Has

question 16

True/False

IBM is a good example of a firm that has shifted from manufacturing intensive operations to service intensive operations.

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Definitions:

Sales

The process of selling goods or services to customers in exchange for money or other valuable considerations.

Behavioral Segmentation

The division of a market into groups based on consumer behaviors, such as purchasing habits or product usage.

Usage Rate

The frequency at which a consumer uses a product or service over a specific period, indicating their level of engagement or reliance on it.

Loyalty

The quality of being faithful to commitments or obligations, often used to describe customer behavior and the likelihood of continued patronage or support.